UnitedHealth Group Product Marketing Specialist – Remote in Eden Prairie, Minnesota

March 28, 2024

Job Description

For those who want to invent the future of health care, here’s your opportunity. We’re going beyond basic care to health programs integrated across the entire continuum of care. Join us to start Caring. Connecting. Growing together.

The Product Marketing Specialist of Optum Health Solutions (OHS) will be responsible for managing and optimizing low acuity OHS and Optum Behavioral Health (OBH) solutions, combining medical and behavioral in a new, truly integrated way that best serves our members with whole person care within navigation solutions. In this role, the candidate will be accountable for helping to optimize the product portfolio, establish working relationships with internal sales/account management and other partners, and guiding commercialization efforts for new opportunities. This position will be required to work with business, operations, sales/growth, technology, finance, and other teams across the enterprise to optimize and drive more value and growth related to the in-scope products and services.

The Product Marketing Specialist will be responsible for interfacing with the market to create awareness and thought leadership, work with channel leads to drive growth, and internal functions to ensure optimal delivery and execution of all products, services, and capabilities. The candidate will need to understand the dynamics of the UHG enterprise and of the external marketplace (including customers, competitors, providers, partners, government sector, consumers, etc.) to create a solid vision, business plan, and priorities, as well as generate the support of senior leaders to secure investments and capital to enable the plan. The candidate must have demonstrated business success and a proven track record of solid product management, transformation, product, new business and capability development leading to the creation of growth generating opportunities and sustainable, scalable solutions.

This position reports directly to the Sr. Director, OHS & OBH Product. You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

  • Support the development of market and sales strategies and value proposition

  • Collaborate with internal and external teams to develop effective marketing materials for the product overall and for individual clients

  • Lead content creation for product portfolio including B2B, B2C, and internal communications

  • Gather competitive intelligence and conduct competitive analysis; translate market feedback into new communication campaigns and/or product roadmap

  • Influence innovation across teams to ensure alignment across multiple areas including technology, marketing, and service operations

  • Ensure consistent messaging and branding is applied to internal and external communications

  • Analyze effectiveness of communication efforts and evolve as necessary

  • Lead and be responsible for the onboarding of new clients/carriers/vendors

  • Navigate and influence multiple cross-functional teams in a complex, matrix work environment

  • Manage cross-segment projects and initiatives that require problem solving, relationship building, influencing and analyzing

  • Adapt departmental plans and priorities to address business and operational challenges

  • Review product performance against expectations and facilitate or influence changes to product portfolio to improve competitive position and optimal product performance. May work with internal or external business constituents to determine product future direction or respond to product inquiries. May be project-based and involve working within multiple product functions

  • Contribute to product roadmap to align to the vision of the future (includes internal engineering work, commercializing the changes, and managing the solutions)

  • Partner with cross-functional teams to project manage, ask critical questions, and provide subject matter expertise to support client implementations

  • Perform as a functional liaison amongst external vendors as well as internal stakeholders

  • Responsible for the integrity and completeness of product data and reporting

  • Troubleshoot product problems and present root-cause and solutions

  • Oversee post-onboarding client and vendor activities and contractual agreements to ensure IT, data privacy, and Service Level Agreement compliance are up to date and adhered to

  • Travel is expected to range from 0-25% depending on business needs

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 3+ years of experience in a client-facing product or marketing role

  • Demonstrate analytical ability to aggregate and synthesize data and information, turning into relevant presentations with recommendations or actions

  • Experience building external and internal stakeholder relationships as well as experience managing expectations

  • Proven presentation (written, verbal, EQ) skills; experience influencing, leading, motivating, inspiring, developing and encouraging people from C-level suite to individual contributors in multiple functional areas

  • Demonstrated ability to create clarity and focus in ambiguity

  • Collaboration skills to manage implementation/onboarding and formulate mitigation actions

  • Detail oriented experience with contract and project implementations

Preferred Qualifications:

  • Experience in any combination of vendor, client and project management

  • Academic experience in marketing, communications or a related field

  • Experience in the employer and payer markets

  • Critical thinking skills

  • Knowledge of digital marketing tools and channels, including email, social media platforms, paid social media advertising, blogs, partner marketing

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

California, Colorado, Connecticut, Hawaii, Nevada, New Jersey, New York, Rhode Island, or Washington Residents Only: The salary range for this role is $88,000 to $173,200 annually. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission .

Diversity creates a healthier atmosphere: OptumCare is an Equal Employment Opportunity/Affirmative Action employers and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law .

OptumCare is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.


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