Stride, Inc. Sr. Director, Product Marketing GenEd (Remote) – MARKE029716_47099288305_1-7698 in Phoenix, Arizona

June 10, 2024

Job Description


This job was posted by https://www.azjobconnection.gov : For more
information, please see: https://www.azjobconnection.gov/jobs/6536247
Job Description

The Product Marketing Senior Director will be responsible for the
strategic planning and overseeing the execution of marketing campaigns
that promote and drive enrollment for K12\’s industry-leading online
schools, and increase awareness, engagement, and retention of families.
Reporting to the Vice President of Product Marketing and Innovation, you
will be highly knowledgeable about our product offerings, how they
compare to competitor products, and how they meet the needs of specific
audiences. You will be a champion for our customers and prospects\’
needs and drive the development of new features/services to continually
enhance the Product-Market fit. You will work across the organization
and with outside vendors, leading a team to ensure the continued growth
of Stride\’s K12 business line. Our diverse team values your
contributions, thrives on collaboration, and celebrates successes
together.

Over 20 years ago, Stride was founded to provide personalized learning –
powered by technology. We reached students where they were in their own
journeys. We knocked down their barriers to great education. And we gave
every learner equal opportunity to succeed – however they defined
success. Stride innovated the learning experience with online and
blended learning that prepared them for their lives ahead.

Stride is a community of passionate leaders. Whether teachers,
engineers, curriculum writers, or financial managers – whatever your
expertise or role, we all work to empower futures through learning. And
changing the trajectory of learning itself is one of our greatest
missions. Join us in developing more effective ways to learn and helping
learners build the skills and confidence they need to make their way
forward in life.

The Product Marketing Senior Director will be responsible for the
strategic planning and overseeing the execution of marketing campaigns
that promote and drive enrollment for K12\’s industry-leading online
schools, and increase awareness, engagement, and retention of families.
Reporting to the Chief Marketing Officer, you will be highly
knowledgeable about our product offerings, how they compare to
competitor products, and how they meet the needs of specific audiences.
You will be a champion for our customers and prospects\’ needs and drive
the development of new features/services to continually enhance the
Product-Market fit. You will work across the organization and with
outside vendors, leading a team to ensure the continued growth of
Stride\’s K12 business line. Our diverse team values your contributions,
thrives on collaboration, and celebrates successes together.

ESSENTIAL FUNCTIONS

:Reasonable accommodation may be made to enable individuals with
disabilities to perform the essential duties.

  • Develop and execute product marketing campaigns to drive awareness,
    enrollment, engagement, and retention of families. This includes
    development of a testing agenda, briefing creative teams (internal
    and external) and Demand Gen teams (internal and external), and
    driving analysis/reporting to effectively evaluate product
    performance.
  • Manage a team focused on developing a deep understanding of our
    product offering and audience needs to ensure that all marketing
    initiatives showcase our products in the most compelling ways
  • Create marketing campaigns with the goal of customer acquisition,
    leveraging product, audience, and market insights
  • Lead strategy for go-to-market plans by working across MarComm,
    Demand Generation, and Customer Experience
  • Work with internal and external Creative teams to develop compelling
    messaging and with Analytics team to evaluate program/campaign
    performance
  • Develop A/B testing and optimization lans to continually improve
    our product-audience fit
  • Monitor trends across education landscape to identify opportunities
    to drive business goals
  • Serve as a credible subject matter expert with a working knowledge
    of areas of responsibility
  • Forge strong relationships with internal teams and external
    organizations
  • Ensure thorough, timely and accurate stakeholder communications
  • Coach, lead, manage, and inspire a high-performing results-oriented
    team.

Supervisory Responsibilities:

This position manages a team of Product Marketing Managers who are entry
to mid-career level.

MINIMUM REQUIRED QUALIFICATIONS

:

  • 8+ years of Marketing experience OR
  • Equivalent combination of education and experience
  • Experience marketing a digital/online product or service

Certificates and Licenses: None required.

OTHER REQUIRED QUALIFICATIONS:

Ability to build, lead, manage and coach a diverse team

Strong project management and organizational skills with attention to
detail

Excellent presentation skills with ability to leverage technology
effectively

Excellent interpersonal and collaborative skills with ability to build
strong working relationships

Ability to prioritize effectively and manage competing prioriti









Location

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