Siemens Digital Industries Software Social Media Strategist (Remote) in Livonia, Michigan

April 20, 2024

Job Description

Job Family: Marketing

Req ID: 416691

Are you a digital-first growth marketer?

At Siemens Digital Industries Software, we are at the forefront of driving the future of marketing in a digital-first world. Our globally distributed team is dedicated to people-first marketing and fostering a culture of innovation and collaboration. We are seeking a SaaS marketing specialist to join our dynamic digital demand creation marketing team, where you will have the opportunity to execute acquisition marketing at scale and make a meaningful impact on a global scale.

Role & Responsibilities:

As an expert Social Media Marketing Strategist, you will play a meaningful role in driving demand generation initiatives and accelerating customer acquisition through strategic social media marketing. Your responsibilities will include:

  • Developing and implementing data-driven digital strategies focused on demand creation and thought leadership, aligned with interpersonal objectives and target audience preferences.

  • Collaborating closely with the multi-functional demand generation teams to integrate social media into broader marketing campaigns and initiatives.

  • Leveraging your expertise in the buyer’s journey and demand creation strategies to activate target audiences and segments while driving engagement across social media platforms.

  • Using social media advertising platforms to execute targeted campaigns and optimize performance based on testing results and key metrics such as cost per lead and conversion rates.

  • Monitoring and analyzing social media performance metrics, drawing insights, and making data-driven decisions to optimize campaign efficiency and return on investment. Sharing data insights consistently with non-social media marketing teammates and garnering support for recommended actions.

  • Collaborating with content teams to develop compelling social media content that resonates with digital citizens and supports demand generation objectives.

  • Partnering with cross-functional teams to advocate for standard processes, ensure alignment and deliver consistent messaging and execution across all marketing channels.

  • Staying informed about industry trends, new technologies, and standard methodologies in e-marketing to drive innovation and continuous improvement.

Skills and Abilities Required:

This position requires a strategic problem solver with inbound marketing knowledge and strong planning, analytical, execution, and communication skills. Knowledge of the market, specific demonstrated ability, and the passion to communicate our vision to the market while supporting our global demand creation team are crucial.

  • Expertise crafting data-driven social media strategies across the buyer’s journey from thought leadership to demand generation.

  • Strong analytical skills, with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.

  • Proficiency in social media advertising platforms (e.g., LinkedIn Ads, Meta Ads) and experience implementing targeted campaigns to drive lead generation and conversion.

  • Excellent communication and collaboration skills, with the ability to work efficiently with global cross-functional teams and external partners.

  • Knowledge of demand generation strategies and the buyer’s journey in a B2B context, with the ability to align social media efforts with broader marketing objectives.

  • Passion for technology and industry trends, with a deep understanding of the SaaS industry landscape and customer needs.

  • Strong understanding of marketing KPIs and using analytics dashboards to optimize and influence social media strategies; working with data analytics team to build or modify dashboards to meet the reporting needs.

  • Validated experience running inbound marketing tests, MVPs, or activities.

Education and Experience Requirement:

  • Bachelor’s degree in Marketing, Communications, or a related field; advanced degree or relevant certifications preferred.

  • At least 5 years of experience in social media marketing, with a proven track record of driving demand generation and lead generation for B2B SaaS companies.

  • Experience with task management tools such as Jira or Wrike

  • Familiarity with intent-data platforms such as DemandBase or Bombora, and customer experience platforms like Sprinklr.

Working Conditions/Physical Requirements:

  • Normal office environment or working remotely.

  • Percentage of travel: <5%

This position will be subject to U.S. export control requirements under the International Traffic in Arms Regulations (ITAR) and/or Export Administration Regulations (EAR). Employment is contingent on either verifying the U.S. Person status or acquiring any vital export license.

Why us?

Working at Siemens Software means flexibility – Choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you’d expect from a world leader in industrial software.

A collection of over 377,000 minds building the future, one day at a time in over 200 countries. We’re dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!

Siemens Software. Transform the Everyday

The salary range for this position is $99,000 to $178,200 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).





Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accomodation for disablity form ( If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here ( .

Pay Transparency Non-Discrimination Provision

Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here ( .

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