Pearson – Growth Product Manager – Hartford, CT

September 22, 2022

Job Description



Job title: Growth Product Manager

Company: Pearson


Job description: About English Language Learning

In the English Language Learning (ELL) business unit, we aspire to become the world’s leading destination to learn and improve English language skills. Our main focus is on committed learners from around the world, who are motivated by outcomes because they want to reach their full potential through learning English.

About the role

We are seeking a passionate Growth Product Manager to lead our direct-to-consumer product retention strategy. Reporting to the VP Commercial Product Manager Consumer ELL, as Growth Product Manager you will work alongside product managers, engineers, data analysts, UX/UI, and sales and marketing teams to identify the biggest opportunities in the global language online and mobile learning space. You will own the strategy, roadmap, and execution of key growth product initiatives that optimize Pearson’s ELL direct-to-consumer experience and digital customer acquisition. Your main responsibility will be to determine and execute on the critical levers needed to drive product adoption and use. Working with cross-functional teams such as product management and technology, you will provide actionable insights through data analytics, pre-post analysis, data mining, and various financial models. The ideal candidate should be an independent, collaborative, solution-oriented performer, skilled and experienced with using data to drive growth and easily quantifiable business outcomes.

Your key responsibilities

Improve product experiences iteratively with speed

Define and develop KPI reporting

Build metrics into both existing and new data systems and reporting platforms

Partner with marketing to research and recommend USPs for marketing acquisition campaigns

Quantitative A/B testing on mobile and web product learning journey

Perform qualitative research and bring in customer insights to product development

Optimize support flows

Create standard and evolving reporting capabilities to support the product team and broader organization by providing access and transparency to critical data

Support the development of site analytics reporting using Google Analytics and Customer Data Platform to measure and understand consumer behavior on site, ranging from pathing and funnel analysis to product interaction; perform deep dive analyses to identify pain points within the mobile and online experience and work with product team to share results and implement related business solutions

Lead post-purchase product strategy development, executions and experiences

Measure customer sentiment through NPS, reviews, surveys and referral activity

Lead testing program from hypothesis development, experiment design, data gathering and data analysis

Ability to mine, extract and interpret consumer insights

Drive “hacker” mentality in product teams

About you

Qualifications:

Degree or equivalent preferred

Experience in a quantitative or analytical role within ecommerce, consumer or marketing analytics.

Extensive experience in product management or educational technology

Experience in leading in-house staff, freelance writers, and editors

End-to-end digital project management experience

Demonstrated business product strategy expertise with a successful record of bringing new products to market

Success driving product adoption utilizing B2B and B2C strategies

Experience in education, learning, or assessment field preferred

Experience in agile product management methodologies

Skills/Attributes:

Experience with working on large multidimensional datasets

Google Analytics, QlikView, SQL/Other database

Proficiency in Excel and Power Point

Exposure to Customer Data Platforms

Strong ability to build relationships cross-departmentally to lead, engage and motivate a for top results

Build trust, positively influence others to achieve the expected results

Knowledge of digital learning design practices

Ability to deal with ambiguity while driving towards deadline

Sound business and technical acumen, with the ability to navigate a complex and highly matrixed organization effectively

Establish effective and positive communication lines to multiple stakeholders

Ability to juggle multiple priorities and deadlines, remaining pragmatic and results-focused

Excellent written and verbal communication skills and interpersonal skills

Learning is the most powerful force for change in the world. More than 20,000 Pearson employees deliver our products and services in nearly 200 countries, all working towards a common purpose – to help everyone achieve their potential through learning. We do that by providing high quality, digital content and learning experiences, as well as assessments and qualifications that help people build their skills and grow with the world around them. We are the world’s leading learning company. Learn more at pearsonplc.com.

Job: PRODUCT MANAGEMENT

Organization: English Language Learning

Schedule: FULL_TIME

Req ID: 5916


Expected salary:

Location: Hartford, CT

Job date: Thu, 22 Sep 2022 04:14:12 GMT



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