Fingerprint for Success – Digital Marketer – Saint Paul, MN

Job Description

Job title: Digital Marketer

Company: Fingerprint for Success


Job description: Job description

Become one of the most impactful digital marketers on the planet!

WHY YOU WILL LOVE FINGERPRINT FOR SUCCESS (F4S)

We are a groundbreaking technology expanding and growing rapidly around the world. We are looking to onboard and hire amazing digital growth marketers to make their mark in evangelizing our product.

Before now, learning at work prioritized hard technical skill development. But it is soft human skills that make or break people and teams. Human skills such as communication, leadership, mindfulness, etc. help people and organizations deal with crises, navigate and invent brighter futures. At a time when rapid personal development is needed the high cost of coaches, mentors and advisors affords only a small group access to support. Fingerprint for Success is a data led highly scalable, yet personalized technology helping individuals and teams understand and bring out the best in themselves and each other, real time, at work.

Featuring a vast range of tools for collaboration, performance, wellbeing, diversity, and inclusion, plus a huge library of AI and human coaching programs, with F4S anyone can develop and achieve amazing things at work and in life.

We are a digital-first, small but fast-growing values-led team, genuinely on a mission to change the world. We are swift, passionate, and hard-working, scaling ourselves at the same pace we grow our product and customers. We invest deeply in our company culture and our team’s wellbeing, knowing this is from where the world’s greatest products and companies flourish.

Digital Marketing and Growth @ F4S

The mission for growth marketers at F4S is to lead user acquisition and retention strategies through hyper focused growth experiments that move the hearts and minds of potential and existing Fingerprint for Success users. It will be your mission to help every person in the world understand and bring out the best in themselves and each other at work. As an F4S growth marketer you will help contribute to our growth strategy, define what that future looks like, and execute to get us there.

Growth marketers collaborate with F4S’s founder to set the strategic direction, scope, and success metrics for growth initiatives. You will work across teams of designers, engineers, customer success teams and with product managers and analysts to ensure were delivering targeted experiments and focused strategies and outcomes.

As a growth marketer at F4S it is your responsibility to see growth activities through the entire lifecycle—from concept through to validation, build, post-launch analytics and iterations. Every day is a different challenge—one day you might be in a room of designers, the next you’ll be leading go-to-market efforts in collaboration with our founder and other growth team members.

We are looking for an experienced digital marketer responsible for developing and implementing growth strategies to promote the F4S brand, products and services.

This is your opportunity to join us in our high growth journey as we continue to make a real difference to people, and the organizations they work in, right across the globe.

You will love this job if…

• You have 3 years+ experience in similar digital marketing or growth roles where you manage growth activities across different channels for example social media, Google Ads, website content, SEO/SEM, content marketing and email marketing to deliver a persuasive and cohesive marketing message to our audience.
• You thriive in planning and executing digital marketing and other growth experiments and activities enjoying hacking and evolving learnings into campaigns to achieve exceptional results
• You love design, build and maintain our brand identity in our marketing website, social media and other growth assets for leading a cohesive brand presence and message
• You are obsessed with measuring and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• You identify trends and insights, and optimize spend and performance based on the insights
• You are highly creative and enjoy brainstorming new and creative growth strategies
• You are highly collaborative with internal and external teams to create landing page, design and campaigns with a priority to optimize user experience

Who you are:

• Passionate about making a difference in the lives of others!
• Excited about joining a start-up where you can have a very big impact
• A true self-starter who can work independently and also as part of a team
• You have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
• Motivated to provide accurate reports on the return on investment (ROI) of growth campaigns to demonstrate the effectiveness of specific campaigns.
• An analytical thinker focused on end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Experienced in optimizing landing pages and user funnel optimisation
• Experienced with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Marketmuse, ahrefs, etc)

Qualifications (any or all):

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience in setting up and optimizing Google Adwords campaigns

Where is the role based?

F4S has a global presence across the US, Asia, Europe, and is headquartered in Sydney, Australia. The role is HQ-based, and therefore remote-friendly to any applicants within Australia!

WHY JOIN US?

• Contribute to strategic decisions for the company’s digital marketing tools to support marketing campaigns and experiments for high impact
• Employees are encouraged to contribute and share their ideas to help the company gain success.
• Bring direct impact to the business and see digital marketing growth with your efforts
• Be among team members who believe in working and playing hard and working as a team
• As we are made up of a small team, employees will get unique opportunities to learn a variety of skills
• Flourish in a flat organizational structure with no office politics
• Plenty of opportunities to grow as a pioneer in our industry
• As a new/emerging market, our employees will be at the forefront, leading to growth opportunities

WHAT YOU’LL GET:

At F4S, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community.

• A stake in the game through the F4S Employee Share Options Plan
• Access to F4S coaching
• A competitive compensation plan with opportunity for advancement
• Per year: paid holidays and leave
• Amazing high performing remote global team
• Incredible culture and community

We look forward to you joining us in our very real mission to make human development accessible to everyone! We look forward to making a positive impact with you

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Expected salary:

Location: Saint Paul, MN