Crawford Technologies Inc. – Sales Development Representative (SDR) Remote in US – Wayne, NJ

November 22, 2022

Job Description

Job title: Sales Development Representative (SDR) Remote in US

Company: Crawford Technologies Inc.

Job description: Position: Sales Development Representative (SDR) – Work Remote in US

About us:

Crawford Technologies is an award-winning, worldwide leader in print-stream conversions, document re-engineering, high-volume document workflow, document accessibility and archiving software solutions. For over 25+ years, Crawford Technologies has expanded its solution offerings in Customer Communications Management, Enterprise Output Management, Enterprise Content Management, and Document Accessibility markets. CrawfordTech is dedicated to helping organizations improve their customer communications delivery systems so people can receive their documents in their format and channel of preference.

Crawford Technologies is on the forefront of technology. As a North American Deloitte Technology FAST 500 company and listed for the past seven+ years as a Branham 300 Top ICT Companies in Canada, CrawfordTech is an exciting high growth company with a lot of opportunity.

Crawford Technologies has a fun, diverse and fast-paced culture with an inherent drive to make an impact with an eye for innovation in technology. We have the best, brightest talent and our employees make the difference, and we have the awards and recognition to demonstrate it.


The Solution Development Representative (SDR) acts as an extension of the Crawford Sales and Marketing organizations by generating qualified sales opportunities and contact discovery via targeted account development cold calling and various Demand Generation initiatives. This position also assists Account Execs (AE) with developing intro messages for line of business penetration, org chart identification, and collaborates to help determine best campaign tactics.

The SDR possess strong business acumen and the ability to quickly understand and apply the fundamentals of a prospect or customer s business environment, organization, and strategy is essential to success in this role.

POSITION REQUIREMENTS: (Successful candidate must possess all the following)

Must demonstrate the ability to develop high-level messaging that resonates with our clients target audience – through to the tactical – tracking down, ideating, and creating excellent prospect experiences that result in qualified leads for our sales team.

Strong management abilities, with a strong work ethic, and an ability to meet deadlines. Display exceptional communication skills and the ability to understand details but work at a higher level when appropriate. Expert skills using tools such as MS: Word, Excel, Project, PowerPoint and Visio.


  • Innate understanding of lead generation fundamentals
  • A history of meeting or exceeding revenue goals through building highly effective demand programs and partnering with sales teams
  • Expert in lead scoring, nurturing programs, list management, segmentation, and targeting
  • Creating best practices for the digital prospect journey AND an understanding that best practices should constantly evolve
  • Is nimble and enjoys changing things up and trying new things – risk taker
  • Measuring programs and KPIs in a way that is easily understandable
  • Collaborative yet able to make management decisions in leading/managing a team
  • In-depth knowledge of marketing automation systems ie: Pardot, (SFDC) and the like


  • Strong demand generation and lead management strategy with management background of with 8+ years of experience.
  • 5+ years experience working in a technical company such as Print or Software.
  • 8+ years B2B tele sales or business development targeting the C-suite
  • 8+ years experience with pipeline management; both marketing and sales leads
  • 8+ years experience building and maintaining professional relationships
  • Strong research and prospecting skills
  • Proven history of lead development
  • Able to utilize social selling techniques
  • Able to provide field marketing and Demand Generation support
  • Superior written and oral communication skills
  • Advanced presentation skills
  • Advanced proficiency with CRM tools – preferably
  • Advanced proficiency in MS Office Suite or similar tools (Word, Excel, Outlook, etc.)


  • Bachelor s degree or equivalent combination and/or experience in related field.

What is in it for you?

  • Competitive salary (Commensurate with experience and position)
  • Excellent benefits
  • Be part of a rapidly growing software company

Prior to submitting an application/resume, review the job descriptions complete list of job duties and qualifications.

We thank all applicants for their interest in joining our team. Those short listed will be contacted.

Should you need any assistance in the application process, please contact [email protected]

Note: This job description is to be used as a guide for accomplishing company and department objectives and is not intended and should not be construed to be an all-inclusive list of responsibilities, skills, efforts or working condition associated with a job. Management reserves the right to modify, add or remove duties from particular jobs and to assign other duties as necessary.

Expected salary:

Location: Wayne, NJ

Job date: Tue, 22 Nov 2022 05:00:54 GMT


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