Addition Management – Marketing Director – New York City, NY

September 22, 2023
Full Time

Job Description

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Job title: Marketing Director

Company: Addition Management
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Job description: Position: Marketing Director

Location: Midtown Manhattan (HYBRID – 3 days WFH, 2 days in office)

Salary: $125k-175k + Bonus

Global professional services company is seeking a Marketing Director to help lead their Americas team!

POSITION SNAPSHOT

  • Develop and execute multi-channel marketing plans, from demand generation to digital marketing, that will help drive and support growth targets.
  • Must have an entrepreneurial spirit to establish relationships with senior-level partners, drive effective marketing initiatives to build the brand, drive demand and support business development activation.
  • Effectively partner with Americas consultants with a focus on enhancing the brand position and growing market share.

RESPONSIBILITIES

  • Create and execute marketing strategies and initiatives for the organization including marketing programs, campaigns, and launches to drive growth
  • Manage all aspects of marketing within the region including content promotion, website optimization, paid search, email, display media, and social media
  • Lead growth through operational optimizations as well as creating new opportunities and channels to drive traffic and conversions
  • Create, maintain, and meet efficiency and ROI projections for the overall marketing portfolio
  • Support organization and department goals and achieve sector KPIs
  • Support sales activity through market analysis, audience segmentation, and lead generation
  • Ensure that all marketing is consistent with brand guidelines, and brand integrity is not compromised in any way
  • Support consultants in their portfolio development in the region

QUALIFICATIONS

  • Bachelor’s degree in marketing or related field
  • 10-15 years of experience with marketing initiatives and strategy, and public relations
  • Experience developing and executing marketing campaigns tied to business objectives with results
  • Business minded marketer with financial acumen and solid excel skills
  • Expertise in brand development, digital initiatives, marketing analytics, direct response, and lead generation
  • Strong writing and project management skills
  • Proven ability to influence and serve as a strategic thinker to senior management
  • Experience working with a global community of marketing and sales professionals using data and insights to drive qualified leads into the pipeline and manage nurturing along the buyer journey

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Expected salary: $125000 – 175000 per year

Location: New York City, NY

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Location

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